Interview Series with Steady Figures | Kou Min: Shines Like Scales
2023-08-02 15:32:35
As the saying goes, a thousand readers have a thousand hamlets!
For personal hobbies, different people have different choices. Some people like to move, others like to be quiet. For Kou Min, an agent in Yinchuan, his hobby is not popular, but it also attracts many people. In your spare time, take professional fishing tools, stay away from the hustle and bustle, and enjoy the happy time of fishing alone. This is really a rare comfort.
Life on the left bank is like this eight hours away. Within 8 hours of work, he dared to think and dare to do, dare to innovate, keep pace with the times, and in a short period of time, he will become the local head brand.
His attitude towards life is not to read the past, not afraid of the future! When he said this, Kou Min may be at work, at the river where he is fishing, and in the sea of stars in his life and career.
There is no trivial matter in the terminal, and everything needs to be done in detail. Staff management, store operation, channel expansion, customer maintenance, online drainage, construction services and other specific affairs need to be carefully considered, take measures, firmly implement, and do a good job step by step.
You can't swim like a fish, but you must shine like a scale. This sentence, very inspirational, on Kou Min, is more appropriate. Just as he concentrated on fishing, no one doubted whether his mind was swimming and shining?!
What makes the author more interested is what makes him a member of the excellent dealer in the brand family. Through the interview, we understand that there are role models like Kou Min, who influence influential people. The positive role and significance behind this lies.
Choose a good brand, half the success
First of all, we take the stable brand as our main business. If the product is so good, we must make the stable brand into a high-end ceramic tile adhesive product. The team has a clear division of labor. We have formulated a set of operation mode and operation channels. Through the unity of our team, we have quickly taken root in Ningxia market and gained a certain market share.
What makes me most confident is that the quality of the product, the clear classification of the product, the precise positioning, and the perfect life-long after-sales service can quickly be recognized by the majority of customers. When our store opened, the manufacturer gave us Great help, for example, the subsidy for advertising expenses, the subsidy for opening activities, the subsidy for store decoration expenses, and the manufacturer's arrangement of technicians to travel thousands of miles to Ningxia to train us. The headquarters has given our agents great support. It gives me and the whole team a lot of confidence.
Multi-channel expansion, to management to benefit
At present, there are five stores in Ningxia market, each with an area of 150-500 square meters. At present, several stores are operating fairly well, and two stores are under renovation. They are expected to start business around November. The operation and management of each store are consistent. We mainly aim at service, quality and perfect after-sales, we plan to open on September 18 with the help of the two service companies. We plan to stick to the construction service co., ltd. and stick to the cultural media co., ltd. to become a professional, standard and service-oriented brand in Ningxia market.
At present, the sales channels in Ningxia market include bricklayer masters, decoration companies, fine decoration, project managers, large-scale projects, later media advertisements, online and offline promotion, etc. The best way to develop is bricklayer masters, because most customers trust bricklayer, so it is very simple to push. Decoration companies mainly cooperate in a win-win mode of cooperation. Decoration companies designate brands to sell. New media is mainly to gain popularity. The drainage of online and WeChat communities is also considerable, and the cost will be relatively high. But the speed of transmission is very fast. I think doing it for 2-3 months will boost the popularity.
How many plasterers are there now and how many home improvement companies are there? What kind of operation methods are there?
At present, there are about 150 bricklayer masters cooperating. The decoration company has the three largest local companies, one of which has signed a contract for cooperation, and the other two are talking about it. The decoration company is exclusively supplied by us, that is to say, after signing a contract with them, the packaging supplied to them is not circulating in the market. The advantage of this is that the materials are exclusively supplied by the manufacturer, which is also convincing to customers, the decoration company also has the guarantee to sign the bill.
Team management is not a big problem for me. I will be equipped with professionals in any aspect of the team. We have formulated management systems for store managers, foreign market business personnel, online promotion and drainage personnel and site distribution personnel. As they are all professionals in the industry and the system is mature, they only need to implement according to the management system, in addition, our team members are all joint-stock, so it is more convenient to manage. I am for everyone, everyone for me.
Do a good job of service and innovation, to win
It is necessary to promote the network, because the speed of network transmission is very fast now. Take me for example. My fans all know that I make tile glue. Every day, some people call me for consultation. Some people also come to the store for consultation. Several customers have sent our back glue and other series of solid sand treasure products. Stable products are good products, mainly because they have just come to Ningxia market and have no popularity. Therefore, it is relatively difficult to promote them in the early stage, but we have confidence and goals. Several people in our team stay up late almost every day to find ways to promote it. At present, it has slowly improved, and goods are available almost every day. In the future, we will also step up our efforts on Internet platforms such as tremolo and WeChat community to fully seize the traffic bonus on the spot.
At present, there are many brands of ceramic tile glue on the market, so the competition is very big. I think if you want to get out of so many brands, the first thing is to improve the quality of the products, and the second thing is to improve the popularity of the products. Without popularity, it is difficult for customers to recognize them immediately. With popularity, it will be easy to promote them. Finally, service is fatal to many industries, good service, good products, so as to better win them. In addition, in terms of operation and management, we must continue to innovate and dare to innovate. Only in this way can we be invincible in the fierce market competition.
In the future development plan, do Kou always have any specific goals? How to do better?
In the future development, mainly to paste stable large plate rock plate construction service company as the leading, paste stable contractor package material overall package home decoration, tooling construction. The media company is mainly used to promote our products, mainly combining online and online marketing. The media company mainly uses short videos, micro movies and outdoor interpretation to do its best to stick a stable brand image.
I have no experience, but I am too familiar with this decoration industry, so I am more comfortable to do it. Compared with outsiders, the advantage of doing this is that I can quickly understand some of the things in it, and I can also use the decoration industry. Professional terminology to let customers choose our products.
When I am not busy, I like to play with my mobile phone, like to watch the development history of successful people, and like fishing when I am free, because fishing can cultivate one's self-cultivation, and my favorite song is singing, but there is no song that can be successfully sung.
My favorite sentence is: don't read the past, don't fear the future!
Sweep the code and pay attention to it.
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